I fucking hate word count. Seriously. When I was the content manager of an SEO firm, I lobbied to ban word count from any conversations about content.…… Read more “How to Write Long-form Content Without Resorting to Babbling Bullshit”

I am in awe of pretty much every designer I have ever worked with. I’ve always felt like you guys are analytical and artistic geniuses and I’m…… Read more “Artists and Drunks: The Sacred Bond Between Writers and Designers”

Ok, I should qualify my headline before I get pelted with diplomas and mortarboards. I’ve met some fantastic copywriters/ English majors. Many are better than me. But,…… Read more “Why English Majors Sometimes Make Shitty Copywriters”

Listen, I’m not here to talk you out of chasing your dream. Please, chase the hell out of your dream! But when I hear “Do What You…… Read more “The Worst Advice You Could Give a Writer”

For the last 15 years , I’ve waged a war against shitty content. And I’ll be honest, I’ve been losing. Badly. Shitty content is absolutely dominating the…… Read more “The Shift Away From Shitty: Google Now Demands Good Content Writing”

Google+ will go down in history with the Microsoft Zune, Crystal Pepsi and Jaden Smith as embarrassing failures made by household names. Google pulled the plug on…… Read more “Thank You For Putting Google+ Out of its Goddamn Misery”